300-ft blades

Think about the amount of work it takes to erect a wind farm like this one in West Texas:

Building and erecting the turbines is just part of it.

Even transporting the blades is no small challenge.

These things can range up to 300 feet in length.

Three of these cruised past my coffee-shop window this morning in a huge convoy. Three massive trucks, surrounded by about 20 lead and follow cars.

That counts for an awful lot of effort in planning, permitting, and execution.

But it's clearly worth it to somebody.

They've done their best to estimate the potential upside, and then found solutions that are likely to fit within those parameters.

Here's the thing:

If you have a solid business case for a substantial improvement to your CRM system, the projected outcomes should be worth all the effort and expense.

Making a sound investment also means planning for all the ancillary effort, like transporting the turbine blades — or training your staff on your new CRM features.

And it's all based on understanding the potential upside. Without that, you can’t have a clue whether your investment will be worthwhile.

But with it, you have a reasonable basis for deciding how much you're willing to invest.

Even if it means spending a ton of effort just putting all the parts together.

All the best,
A.