Is this a good deal?

Not every "good deal" is as good as it looks.

Yesterday at the grocery store I spotted milk for $1.29 a gallon. In my neck of the woods, that's about 1/3 of the normal price.

Who wouldn't want that?

Then I noticed that it was stamped to expire the same day. Not a good purchase for me.

But other people were buying it.

Maybe they didn't notice the expiration date.

Maybe they have a large family of teenagers and they know they'll go through a gallon of milk in a day.

Either way, I have to let them make their decision, while I make mine.

Here's the thing:

Something can look like a really good deal. The price is right. It's the kind of thing you need. Other people are snapping it up.

But it's not a good deal until you decide it's really right for you.

A new CRM, improvements to your existing CRM, whatever.

The way to know if it's right for you is to check whether it will meet your desired measurable outcomes (you do have those, right?) and fit your limited resources (I know you have those).

If it does, move ahead.

If it doesn't, look for something that does.

All the best,
A.