A gift

Ever try to buy a gift for someone you don't really know?
Yeah, it's hard.
That's why you got them a gift card.
Not the most thoughtful gift, but you can give it.

Now:

Ever get a gift from somoeone who's really been paying attention?
You didn't even know you wanted it, or that it existed.
But there it is, and it's perfect.

So:

How is it that someone can know you wanted that thing,
when you didn't even know yourself?
Without asking you to make them a list?

Because:

They listened.
They watched.
They saw through your eyes.

Here's the thing:

You're constantly in the business of giving things to people.
Opportunity.
Support.
Education.
Belonging.

If you can listen to them,
ask about their day-to-day,
pay attention to what moves them ...

You can give them something perfect,
without even emailing them another annoying survey.