Adding friction

My new dumb phone is a thing of beauty, mostly because it makes some things difficult.

Like tapping into the opinions of a billion internet strangers on the latest hot-button topic in sports, entertainment, or politics. (Sorry, it’s just not as fun as I thought it would be.)

Sure I can still access my social media, but it's not in my pocket. So it's much harder.

That's by design.

It creates friction between me and things I want to think less about. So I can stay focused on the things I want to think more about.

Here’s the thing:

Are daily interruptions and tedious tasks are pulling you away from the kind of creative strategic thinking that your mission needs?

There's probably a way to increase the friction between you and those distractions.

Yes, there will always be little puzzles to solve.

But I hope you're making time to focus on the long-term thinking that truly empowers your work.

All the best,
A.