Any race car you want

Imagine you were planning to drive in a race next year, and you had an unlimited budget to build or buy any race car you wanted.

What car would it be?

Think about that for a second. I'll wait.

...

...

...

Okay got it?

I hope not.

Because I haven't told you anything about the race itself.

No matter how much time, money, and expertise you have, there's no way to answer this question intelligently if you don't know whether you're preparing for the Indy 500, the Baja 1000, or the 24 Hours of Lemons.

Now compare this to your CRM software:

You can have the fanciest, fastest, most feature-filled CRM software in the world …

… but what's the value in that, if you’re not very clear on what you're trying to achieve?

Here's the thing:

Strategy matters. And clarifying your goals and limitations is a critical part of sound strategic planning.

There's no point investing in an amazing race car, if you don't know what race you're trying to win.

All the best,
A.