Are you relevant?

Mass email.

A fabulous tool for helping you build relationships at scale.

But here's a thought:

With every email a person receives from you,
you’re training them to see your work as either relevant to their lives,
or not.

Is the message you’re sending going to
… help them have a better day?
… help them learn something they care about?
… give them a feeling they want to feel?

If so, that message is a reminder that your work is relevant to them.

If not, it nudges them just a little closer to eventually saying (as one client described it in a CRM Strategy Session today), "You don't care about me, so I don't have time to care about you."

I know which one I want.

All the best,
A.