Automating confusion

Everyone wants the automated report.

Click once.
Board-ready PDF.
Done.

But here's the uncomfortable truth:

You can't automate what you haven't defined.

If "new member" means three different things depending on who's in the room, your CRM can't save you.
It will happily calculate the wrong thing forever.

Automation doesn't create clarity.
It amplifies whatever clarity -- or confusion -- already exists.

Imagine printing out that report and reviewing it line-by-line.

How would you know if each contact (or contribution, or membership) really belongs?

Once you can explain that cleanly to a human being, then you earn the automation in the CRM.

Otherwise you're just speeding up the chaos.

- A.