“Choose Your Hard”

Marriage is hard.
Divorce is hard.
Choose your hard.

Obesity is hard.
Being fit is hard.
Choose your hard.

Being in debt is hard.
Being financially disciplined is hard.
Choose your hard.

Communication is hard.
Not communicating is hard.
Choose your hard.

Life will never be easy.
It will always be hard.
But we can choose our hard.

Pick wisely.

-- Devon Brough, “Choose Your Hard”

I don’t know much about the author, but he makes a good point.

Running an organization with an inflexible CRM is hard.
Doing it with one that’s complex and customizable — also hard.

You’ve probably chosen the latter.

Sometimes it will be hard.
That’s unavoidable.

But in those moments it helps to remember why you chose it:

Because it lets you shape the system
to fit the work that actually matters.

All the best,
A.