Cleaning out the trunk

The trunk of your car is a handy storage space for transporting any number of items.

But if you let things accumulate there, you begin to incur a cost. Mainly in gas mileage, and in finding things when you need them.

  • An extra backpack or two? No big deal.

  • That home gym you picked up 6 months ago at a yard sale, with 1000 pounds of plates and dumbbells, and you just haven't had time to set it up in your garage yet? That's costing you every time you drive across town.

This can happen on your CRM system too.

  • Accumulated duplicate contacts.

  • 6 years of backup files just laying around.

  • Admin user accounts for long gone staff members.

  • Paid services and plugins you don't use anymore.

It’s all creating a series of small but needless expenses — in extra friction, service fees, and security risk.

Why not make a habit of keeping track of such things, and routinely clearing them out?

It's easy to push this kind of thing aside in the face of more urgent demands.

But over time, good system hygiene has measurable benefits that accrue to the efficiency of your work — and to your ability to thrive as an organization.

All the best,
A.

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