Competition

"Beating the competition" is an obvious concern for business owners. But does it matter for your organization?

After all, you're not selling sneakers or cell phones or breakfast cereal.

Indeed, you may be the only organization addressing the need that you serve.

But then again, your people are:

• giving you something of which they have a limited supply:
  time,
  money,
  good will.

• getting something valuable (if usually intangible) in return:
  good feelings like pride, belonging, and hope;
  benefits to their community;
  information, encouragement, and more.

And while your organization may be truly unique in its mission …
you're not the only place they can give those limited resources …
nor the only place they can get those valuable benefits.

So while you're not selling pickup trucks or handbags or diet pills …

you've definitely got competition.

All the best,
A.