Data quality: does your team know why?
You've probably learned by now that your CRM is only as good as the quality of its data.
That means constantly ensuring your data is accurate, up to date, and consistent.
And that's not easy to do. It's not always fun. It competes for attention with phone calls, meetings, and deadlines.
And since you're relying on your team, if you have one, to keep up that data quality, you'll want to be sure they understand why it's important.
Explain to them that good data quality is critical for:
Making staff tasks more efficient and enjoyable.
Avoiding errors in communication that can embarrass and frustrate your constituents, staff, and sponsors.
Allowing the organization to allocate resources wisely and plan effectively to further your mission goals.
Your staff are good people, but their time and attention are limited (just like every valuable resource you have).
You can help them by reminding them not only how to keep your CRM data in good order, but also why it's important to do so.
All the best,
A.