Does your team feel welcome in the CRM?

Yesterday I mentioned what happens operationally when only one person truly understands the CRM.

But operational troubles aren't the only impact. It also creates an emotional impact.

For the person managing it:

• It can feel like pressure. Responsibility. Isolation.

• They know too much — and they’re afraid no one else can take it on.

For everyone else:

• It can feel like walking on eggshells.

• Afraid to try something. Afraid to ask the “wrong” question.

• Or worse — afraid to admit they’re confused.

That’s not a software problem.
It’s a culture problem.

But here’s the thing:

It’s totally fixable.

You don’t need everyone to be an expert.
You just need people to feel safe asking, trying, and slowly learning.

A strong CRM system is one that invites participation — not just protects it.

All the best,
A.