Every funnel is a filter

A kitchen funnel has one main purpose: making it easier to transfer material from one container to another.

But it has two important side effects:

• It's a filter. Anything that won't fit through the small end won't make it into that container.

• It's a speed regulator: The size of the small end dictates how quickly you can pour without overflowing the funnel.

Your primary CRM expert is a funnel, of sorts.

You count on them to make it easier to get data (and your own ideas for improvement) into your CRM.

But that process there will always imvolve some filtering of the ideas, and some slow-down in the turnaround time.

So here's the question:

Do you want that funneling, filtering, and slowing to happen in-house (where you have more control over it), or in the hands of an outside service provider (where you have very little control)?

All the best,
A.