Expedition, or exploration?

When you know where you want to go, the challenge is getting there.

That's an expedition.

When you think something interesting may be out there, but you're not sure what it is, the challenge is to go and see what opportunities may await.

That's an exploration.

In fundraising, membership development, programming, and outreach, you might have a specific goal in mind, or you might just be looking for opportunities.

You'll need to do both from time to time.

And when you begin such an effort, it's important to know which one you're undertaking.

So what's next for you: an expedition, or an exploration?

All the best,
A.