Every organization has things it needs to explain.
To staff.
To volunteers.
To donors.
To the people it serves.
And surprisingly often, one page is enough.
Now and then, a client will ask me to help them work up some "one-pagers" for their staff.
I almost always say yes.
Here's one I made recently for client staff who are testing a new login feature:
Sure, a one-pager isn't as flashy as a 30-minute training video.
It's not as detailed as a 20-page annual report.
But people read it.
If it's well done, they remember it.
And when they need it again, the info is right there.
Here's what I've learned:
It's tempting to try and explain everything.
But people don't usually need a comprehensive explanation.
They just need enough
to understand the idea today
and a quick way
to refresh their memory tomorrow.
Whether you're training staff,
or encouraging donors,
or helping someone reset their passord...
The one question worth asking is not,
"Am I covering all the bases?"
but,
"What do they really need to know?"
Because the goal of communication isn't completeness.
It's understanding.
All the best,
A.