Fishing guides

If you're still not sure that it's worth paying someone just for their advice, think about the ways people already do this all the time.

Fishing guides. Fashion advisors. Sports trainers. Personal tour guides. Real estate agents. Business coaches and mentors.

All of these people offerable a valuable service, none of which is actually doing the work.

Sure, I can hire a fisherman to go out and catch me a swordfish, and deliver it to me ready to mount on my office wall.

But if I hire a guide instead, I've got a good chance of getting that swordfish myself. And learning how to get more along the way.

All the best,
A.