Good enough

Your CRM system — is it good enough?

And the results you're getting with it — good enough?

If it's good enough, you can leave it alone. There's no need to improve it.

That's what "good enough" means.

And if it's not good enough, how can you fix that? What will it look like when it's good enough?

Because if it's not good enough, you need to fix it.

That's what "not good enough" means.

Here's the thing:

Whatever tools and systems you’re using, they're either good enough, or they're not.

You can decide what good enough looks like. You can measure outcomes to know if you've gotten there.

Instead of looking for perfection, you'll make a lot more progress by leaving the "good enough" alone, and focusing your resources where they're needed most.

All the best,
A.