How big could you get?

In the entire world, right now, there are a finite number of people who could be members of your organization.

If your mission is to serve professionals in a certain industry in your state, then that number is the total number of professionals in that industry in your state.

If you wanted to diversify, you could probably include retired professionals who want to support the industry, and students who are studying to break into that industry.

Either way, it's a finite number.

Do you know what that number is? If you don't, you can probably find out, or make a fairly reasonable working estimate.

Now ask yourself: How many of those people are members of your organization right now? 1 percent? 30 percent?

Now ask: What is your goal to increase that number in the coming year? What could your organization achieve by adding 10% or more to your membership rolls year-over-year?

And what would it take to get there?

Here's the thing:

Your members are out there. It's a known quantity.

You may have good reasons for not wanting to grow bigger. But "not having a goal" should not be one of those reasons.

What's your goal for membership growth?

All the best,
A.