Improving the whole

If we have a system of improvement that's directed at improving the parts taken separately, you can be absolutely sure that the performance of the whole will not be improved.

— Russell L. Ackoff, American organizational theorist

When you’re trying to improve your CRM systems, it can be tempting to get hyper-focused on “the one big change” you might make to get everything working just right.

Russ Ackoff makes a great point in this 1-minute excerpt:

Improving the parts is important, but it only has meaning if it’s in the context of improving the whole.

All the best,
A.