It’s not a donation; it’s a relationship

There's a good chance your organization accepts donations online.

And hopefully people are actually giving.

That's a big help funding the mission, of course.

But there's something even more valuable there:

A relationship.

Someone has just told you quite clearly that they value your work. They've also told you their email address, and probably their name and location.

So here’s a thought:

Take a look now and then at the content of your online donation receipts. It’s a chance to turn someone’s genuine interest into something much more than a donation.

This could be the start of a beautiful friendship, if you let it.

All the best,
A.