It’s the story

I spoke recently with the Director of Development at a local organization, and I asked her how she would summarize her work.

She said:

"My role here is simple: Money in, stories out."

Here’s the thing:

Donors — like volunteers, members, and even staff — are surely interested in your cause.

But what moves them is not just the cause itself.

It's the stories you can tell about the impact you're making in the lives of real people.

Are you telling the right stories to the right people?

When you do that, the funding becomes a while lot easier.

All the best,
A.