Ketchup popsicles

Ever try to sell ketchup popsicles to group of a people wearing white gloves?

Sure, you might think ketchup popsicles are awesome.

But from their perspective, it's probably not a great fit.

In the same way …

You might think your membership program is awesome. Who wouldn't want those benefits, right?

But from the perspective of your members and potential members, is it a great fit?

It depends on what they want.

And the only way to know that is to ask them.

All the best,
A.