A goldfish grows as big you let it

Every project or campaign you might undertake will consume some amount of your resources.

Time, money, mental energy, goodwill.

In fact, that project will usually be quite happy soak up as much of those resources as you let it.

There will always be "just one more" little feature to include, no matter how much time or funding you add to the project.

It's something like a goldfish, that always grows to fit the size of the fishbowl.

But here's the thing:

Projects grow in scope — and in corresponding delays and maintenance costs — only if we let them.

And usually, the only reason we let them is that we forget the value of a project that actually launches, compared to one that's always "almost done.”

All the best,
A.