Never perfect

Ever get stuck trying to make “the perfect thing”?

The perfect membership outreach.
The perfect reporting interface.
The perfect sign-up form.

We've all been there.

After all, it's tempting.

But it just never seems to happen.

Here's the thing:

Even with all the funding and all the time you could want,
you'll never make "perfect" tools or systems.

That's because:

"Perfect" is a moving target, not a state of being.
You'll always find a way to make it better.

That's a good thing.

You can start with what you have today,
the best results you can deliver right now.
That gives you something to start with.

Then you can see ways to improve it,
based on what you learn as you go.
That lets you make smart investments where you know they're needed.

To put it another way:

"Starting from perfect" is equivalent to "never really starting."

Start from imperfect.

All the best,
A.