No time to stop for gas.

You're probably not so hectic that you run out of gas because you didn't have time to stop on the way to work. Like the lady I stopped to help on the side of the road today.

But I have spoken with several clients lately who seem so busy with the day-to-day activity of running their organization that they don't take time to think about the opportunities that they're missing.

The everyday work of managing a CRM system is — hopefully — part of your ongoing process to improve your systems, improve your relationships with your constituents, and further the mission of your organization.

As Seth Godin says, you don't get points for being busy.

But you do get a lot of points for planning carefully, setting smart goals, and making the world a better place.

All the best,
A.