Now is the time
Government programs are shrinking.
That's why we all need community driven organizations to succeed.
Government funding is shrinking.
That's why now is the time to leverage your CRM for building supporter relationships at scale.
Your CRM contains hundreds or thousands of people who are waiting for just the right nudge to help you in your mission.
If …
you have a clear vision of the journey your donors take, from first hearing about you to becoming lifelong supporters,
and you've been tracking the indicators that tell you where they are in that journey ...
then you're well placed to help them — all of them — take that next step.
If that's not you … then now is the time, like no other, to make that a priority in your development work.
All the best,
A.