Ready for changes at Gmail?

Outbound email is getting a little harder.

Starting in April 2024, Gmail and Yahoo! will enforce new requirements for what mail they’ll accept and transmit to users’ inboxes.

SendGrid and other outbound email providers are doing their best to remind folks about these changes.

Here’s a summary of some tips they sent me this week: 

• All senders: set up SPF or DKIM email authentication for your domain and verify your configuration.

• Senders of 5,000+ daily emails across any email service: set up DMARC email authentication for your sending domain; this can be set to ‘none’.

• If you don’t have this in place already (or make sure it gets done), any email you send to Gmail and Yahoo! inboxes can be temporarily deferred now, and fully rejected in April 2024.

Whether you’re on SendGrid or not, these two guides could be useful in helping you sort things out:

• SendGrid: Gmail and Yahoo’s New Requirements Guide

• SendGrid: Gmail and Yahoo’s Latest Updates FAQ

If you’re feeling a little lost or need some help, please shoot me an email, and I’ll be glad to help you get it sorted.

Either way, don’t put this off.

Your supporters do want to hear from you, and failing to meet these requirements will make that a lot harder than it should be.

All the best,
-A.