Replacement cost

One way to think about value is in terms of replacement cost.

If you lost your CRM today, how would that impact your organization? What would it take to replace it with something else?

Yesterday I heard from an organization who may be facing this question. After years of cutting corners on maintenance, they have a CRM that is broken, unreliable, and un-upgradable without significant repair. And they may not have the budget for repair.

Budget or no, I expect they'll find a way through this. But not without significant expense in human resources and mental stress.

If you've got systems that serve a critical role in your organization's mission, think about the cost/benefit equation of maintaining them properly. It's probably pretty good.

All the best,
A.