The $250 hammer

Quick question: Why would anyone pay $250 for this hammer when they could buy this one for $3 ?

A hammer is a hammer, right?

Funny thing is, we can flip this question on its head:

Why would anyone waste $3 on this crappy hammer, when they could easily buy this professional-quality precision nail-driving beauty for $250?

It turns out, a hammer is not just a hammer.

I can virtually guarantee you that there are people out there who are happily buying that $250 hammer, and others who are equally happy with the $3 one.

If you know what it's worth to you, making a decision based on value gets a little easier.

Price is a distraction. Focus on the value.

All the best,
A.