The cost of doing business

For any community-driven organization, maintaining a CRM system is a minimum requirement.

It doesn't have to be fancy or expensive, and you can decide how you want to do it.

You can do it in Excel. You can build your own customized in-house system. You can even do it on sticky notes if you really believe that will meet your needs.

But the time and effort you spend managing this system is a required budget item, one way or another.

In a community-driven organization, your people are your primary resource. It’s the relationships that matter.

And like anything, relationships that are not well maintained will not last for very long.

All the best,
A.