The system that does everything

Would you want to manage a system that does everything?

• A restaurant that makes every conceivable type of food?

• A nonprofit that serves every conceivable need?

• A team that plays every conceivable sport?

Obviously that's not a winning proposition.

It's hard even to call any of those a "system," since predictability is completely off the table.

Now, what about your CRM system? Not just the software itself, but the systematic way you and your team use it.

Do you want that to be a system that does everything?

Probably not. Not if you value your sanity, your mission, and your people.

Here's the thing:

Complex tools like your CRM software are built to handle a vast — though not infinite — array of possibilities.

But efficient and effective systems are built around predictability: in the way they're managed, and in their outcomes.

As in any system, the more you can standardize the way you use your CRM and what you aim to get out of it, the more efficient and reliable those outcomes will be.

And who doesn't want reliable outcomes?

All the best,
A.