To have what you want to have …

... you must usually do something you don't want to do.

Sure, sometimes we get lucky, and everything is easy.

But usually...

• If you want to be well rested tomorrow, you have to put down the TV remote and go to bed at a reasonable hour tonight.

• If you want to be fit and healthy, you have to eat wisely and exercise regularly.

• If you want good clean data, you have to spend time deduping your contacts.

• If you want systems that run smoothly, you have to dig in and figure out what's causing the friction.

What's cool about this is that sometimes ...

just sometimes ...

we can actually spot the actions that will get us what we want ...

just by noticing what it is that we don't want to do.

All the best,
A.