Transformative changes

It's pretty easy to think about small incremental changes. But knowing which changes to make is no small matter.

A boxer on her way to the top does not get there just with a better pair of gloves. She doesn't even get there with more hard work.

She gets there by choosing the right coach, someone who can spot the holes in her game, and help her stay on track to make the most of her unique strengths and weaknesses.

If you’ve got specific business goals to achieve—say you want to cut your staff workload in half, or double membership renewal rates — don't get sucked into fiddling with incremental improvements to your tools. Get some strategic advisement so you can make a real plan to address your unique weaknesses, play to your strengths, and move substantially toward those goals.

All the best,
A.