Trust issues

If I can convince you that your car's brakes are unreliable, you won't be very likely to drive it unless absolutely necessary.

If your home security system seems to misbehave in ways that you can't understand, you may not sleep so well at night.

That's because even the best system in the world will not be well used if the people who rely on it do not trust it.

This means that giving your staff a great CRM is not, all by itself, sufficient for them to work efficiently.

They must also develop a natural trust in the features of that system and the data they get from it.

So let’s ask:

What steps are you taking to inspire confidence in your systems among your staff?

What steps are you taking to ensure that you yourself can have an appropriate level of confidence in that system?

All the best,
A.