What keeps them up at night?

Do you know what your members’ biggest concerns are? Your donors? Your allies and your volunteer advocates?

If they're giving something to your organization, what are they hoping to achieve by that? When they’re reminded of issues related to your mission, what are the worries and frustrations that really trouble them?

Hopefully you've asked them, but if you haven't, what's stopping you?

And if you do know, how are you using that to inform your outreach, your programming, your membership offerings?

Here’s the thing:

Knowing your supporters, and your potential supporters, is a critical element of your capacity for growth.

Don't forget to keep asking, keep listening, and keep responding.

All the best,
A.