You can't answer seven

You've got an idea that you might want to try something.

Maybe it's a new hire. Maybe it's a new use for your CRM. Maybe it's a change to your membership policies. Or a new alumni program.

Doesn't matter.

You have to decide whether you like this idea or not. Rate it on a scale of 1 to 10.

Here's the catch:

You can't give it a seven.

Why not?

Because of seven is cheating. It's safe. It says, “Yeah I kind of like it, but I'm not sure I want to do it.”

Get out of that middle ground. Call it a six, or call it an eight.

Six, well that's pretty close to a five, so it's not much better than a coin flip.

Eight, that's something you can take action on.

Here's the thing:

Decisions are hard. But they're valuable. Wasting time in the Undecided Zone is not going to get you what you want.

All the best,
A.

P.S. Credit where due: this is not my idea. I heard it from Tim Ferriss, who got it from Kyle Maynard, who got it from "a well-known CEO." See Ferriss talking about it here.

P.S.S. I know yesterday I promised to tell you yet another example of events that don’t fit in CiviEvents. But, yeah, it’s just one more example of the same thing. I hope you enjoy the above notion a little more.