Your “donate” is a donut, unless ____

Do you have a “donate” button on your homepage?

If you're like most organizations, that button brings in just a few contributions now and then, if you're lucky.

I'm betting it's pretty close to zero — a big old donut.

Unless ...

... that button links not just to your online donation form, but to compelling content that informs visitors of why they can feel great about supporting your work; AND

... you're using those first-time donations as a starting point to a long-term relationship with new donors.

If that's not you — if you're seeing great results from a well-placed “donate now” button on your site, and you're not doing those two things, write me back and tell me I'm wrong.

I'd actually love to hear your success story!

All the best,
A.