You’ve got options

Let's say you go see your doctor about knee pain, and she gathers enough good information to make a good diagnosis:

“You've got a hyper-phalangeal retraction of the upper metaparkus.” (Yeah, I made that up. Thanks for playing along.)

The next question is: what are you going to do about it?

Because there's never just one option.

You'll be making the decision based on a number of factors:

Severity of the pain
Your sense of urgency
Likelihood of things improving (or worsening) without treatment
Your risk tolerance
Likelihood that a certain treatment will work
What you can afford

Based on all that and more, and with professional advice, you might decide on one or more of these paths forward:

• surgery

• medication

• physical therapy

• lifestyle changes

• watchful waiting

• … and the perennial alternative in any situation: do nothing and live (or die) with it.

What this means for you:

Maybe you can guess where I'm going here.

Your CRM strategy can be boiled down to a succession of efforts at solving problems and reaching for opportunities, very much like taking care of your own health.

When you got a problem to solve, and have taken the time to diagnose it properly, you still have a number of options for moving forward.

The more you can give careful consideration to …

your sense of urgency,
your risk tolerance,
your desire for improvement,
and the resources you can apply to the situation,

… the more easily you'll be able to move forward with clarity and purpose.

It's no one's position to tell you that you've made the “wrong decision.”

But hopefully you'll make it with appropriate reflection on your own priorities.

All the best,
A.