$3,000 for paint samples?

A friend in the office down the hall tells me he’s spent around $3,000 on paint samples in the past year.

His company builds condos and apartments.

He says $3,000 for paint samples is a lot better than $30,000 for the wrong paint.

Of course it is.

When you're trying out new ideas, it helps to have an operational budget that allows you to test them on a small scale.

The alternative is “doing everything live,” and “waiting to see if it fails.”

All the best,
A.