Are duplicates limiting your growth?

A few duplicate contacts here and there probably won't hurt you, and it can be counterproductive to obsess over squeezing out every single duplicate.

But if 10 or 20 percent of your contacts are duplicates, each with their own records of event participation, membership, and payments, you're going to run into real problems as you try to manage and report on their engagement with your mission.

And good segmentation — in order to get them to the next level of engagement — won't be very easy either.

Deduping is not always fun. But it's an important part of good data hygiene, and it's essential for making your CRM effective in furthering your mission.

All the best,
A.