Ice bucket challenge

Long-term vision, perseverance, and dedication to a mission — those count for a lot.

Remember the ALS ice bucket challenge?

Even if you do, you probably haven’t thought about it in a long time.

But the ALS Association has been thinking about it.

Just recently the FDA approved the first ALS treatment funded by the ice bucket challenge. Over 8 years since the grass-roots viral awareness campaign netted it millions of dollars in donations.

Here's the thing:

You may not be lucky enough to have a global viral sensation sending millions of dollars your way.

But you do have a mission, and you have people who believe in it.

Perseverance and smart long-term planning can help you get there together.

All the best,
A.