Building momentum with conference attendees

Building capacity as an organization is often a matter of capitalizing on opportunity: getting results A is great; so how does it help you to get closer to result B, C, and D?

If your organization hosts one or two big events per year, it feels wonderful just to know that youre attendance is increasing, or that your total income from the events is meeting or exceeding your goals.

But are you missing an opportunity to leverage your relationship with those event attendees?

• Could you inspire them to greater involvement by offering targeted sessions for first time attendees?

• Would offering a discount on their first year of membership encourage more of them to become members?

• Would tracking their session attendance tell you more about their interests and help you deliver more effectively targeted follow-up emails?

Here’s the thing:

They've already shown that they care about your work by attending an event.

What steps can you take to make it easier for them to take the next step?

All the best,
A.