What are the costs?

When you’re looking to make improvements to your CRM systems, you’ll want to think about the actual business value you’ll get from those improvements, and you’ll want to think about what it will cost you.

We can assume you won’t undertake the project if the expected value is not greater than the expected cost.

But be aware — the “costs” here are not only the fees you’ll need to spend if you hire someone to help you.

It’s all of the time, effort, expense, and mental stress that go along with making changes. Things like:

• Time cost

• Technical switching cost

• Human switching cost

• Opportunity cost

• Sunk cost (a classic “fallacy”, but still a real consideration)

If you’ve considered all those, and still think the improvements are worth undertaking, plow ahead. But if you haven’t, you might want to give them some thought first.

All the best,
A.