Engagement

Engagement.

What a great concept.

It's how we feel when we're switched on. Bought in. Invested. Involved. Belonging. Proud.

You can try to measure it with clicks and registrations and donations and social media shares.

But those are all mere proxies.

What does it take to make your people feel that way?

A clear purpose. A valuable relationship. A welcoming culture. A message worth sharing.

It's fine to measure, but don't get lost in the metrics.

Because people who feel switched on, bought in, proud of your work — those are the people who stick around.

All the best,
A.