What “matters”

Would it matter to you if there were a lack of clean drinking water ...

... on the moon?
... in the Sahara desert?
... in a flood-ravaged village in Nicaragua?
... in a town near you?
... in your friend's neighborhood?
... in your own house?

For any of those, the answer is:

Only if you or people you cared about were trying to live there for more than a few hours.

Otherwise, you have more important things to think about.

Here's the thing:

Your mission is important. And that's obvious to you.

But to anyone else — to all the people whose help you need in carrying out that mission — it's only important if they feel it matters for them or someone to care about.

If that happens to be true, and you can help them to see it clearly, they will at least consider helping you.

As for those for whom it's not true, there's little point trying to convince them.

But even where it is true, it's up to you to connect the dots for them.

Because it's probably not as obvious to them as it is to you.

All the best,
A.