Google analytics conversion tracking for CiviCRM

Are you using Google Analytics 4 to measure traffic on your site? (You are measuring traffic somehow, right?)

Wouldn't it be nice to use the conversion tracking features to track your contribution and membership conversions?

Now you can.

There’s a new extension for CiviCRM that will let you do just that. It's called Google Tag Manager for CiviCRM, and you can get it here, or read the announcement here.

This brand new extension was just announced a couple of days ago, so I can't yet point out any progress and cons per se.

But I will be trying it on my own sites, and I recommend you at least give it a try.

It's one more tool in your kit as you aim for measurable improvements.

All the best,
A.