I wanted to donate, but…

I love your work and I want to give you $1,000. So I visit your website and hunt around for the donation form.

How many required fields do I have to fill out, before I can give you my money?

How many options and questions do I have to scroll past and think about, before I can give you my money?

How many times do I have to say, “Yes I'm really sure,” before I can give you my money?

If it's more than a few, I might start to forget how much I love your work.

So here's the real question:

Are you making it as easy as possible?

If not, you can bet there are people who want to help but are giving up because it was just a little too hard.

And you'll never even know that they stopped by and tried.

All the best,
-A.