The tech is not the mission

When someone is drowning and you throw them a rope,

do they care if it’s a $1200 climbing rope,

or just that it’s strong enough to pull them to shore?

If a $10 rope is more than strong enough,

that’s $1190 you can put to other good uses.

(Hint: It’s not always a rope; sometimes it’s your CRM.)

All the best,
A.