Just say the thing

When folks read your next announcement or newsletter or appeal, would you rather they …

• Think it sounds polished?
  OR:

• Get the message and act on it?

I’m after that second one.
You probably are too.

So …

What’s a great way to create content that sounds polished?
Have your AI write it.

It’s polished, professional, smooth …
and sounds like it was written by a machine (or worse, by a politician; or a marketer).

What’s a great way to create content that sounds real?

Write it yourself.
Use your own voice.
Write as if for one person.
Say the thing you want to say.

Now …

If you want to chat with your AI to flesh out an idea, go ahead.

But if you let it speak for you,
it’s probably going to sound just like
every other mass-market email you saw (and ignored) today.

All the best,
A.