Tiramisu

What would it be like to explain, over a phone call, how to make tiramisu?

Even If you've made it dozens of times yourself...

How much time would it take?
What could go wrong?

What if … you'd never made it before, but you have a recipe in front of you?

What if … you've never made it, and you have no recipe, but you've tasted it many times, and thought carefully about making it?

What if … you've never tasted it, don't know what it's called, but have a great idea for it in your head?

In that case, you might have to go through a long process of trial and error describing your idea of tiramisu to someone, such that they could make it happen the way you see it.

Custom reports are a lot like that tiramisu.

The more you understand the ingredients, how they fit together, and the actual intended result, the easier it gets.

It's not that customer reports — or tiramisu — are particularly difficult.

It's just that it takes a good deal of careful thinking, and careful communication, to get the result you want.

All the best,
A.